Archive for November, 2009

With the nine business model blocks, I can easily analyze the construction of existing business models. As a consultant I analyze business models. I have noticed that in many large companies and state institutions the content of elements of the business models is often so complicated as to be muddled and arcane. This situation could lead to particular individuals’ having a monopoly on information, which could block the flow of communication within those companies and institutions. The cause of such unnecessary complexity in business models is often ignorance about the subject, or the unclear mission, vision and/or objectives of the management and/or the owners. Such complex models are very difficult or even impossible to combine with other business models. Therefore, it is necessary first to make sure that the business models are basically simple. Then, only in the second step, can a simplified business model be combined with other business models. The laws of simplicity can help us to rebuild existing business model on the basis of 9 building blocks. We have to be aware, however, of the 9th law, which posits that some things can never be made simple.

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Small and medium-size enterprises (SME) that organize events can combine their business models with the Google business model. An event is written in the Google calendar application and it can be shared by choosing to make it public. If the exact address of the event is entered, it can be displayed on another application: GoogleMaps. With public accessibility anyone can see the shared events happening at the same location. These can be concerts, lectures, parties, trips and excursions, gymnastics, and so on.

Using web tools (such as Google, Yahoo and others) to upload events, users can promote Google, themselves and the local community where those events take place. After the event is over, they can also upload photos to Picasa (Google), Slideshare, and video (YouTube).  This is how images of the events can be shared with others.

All the input should be tagged by the user. That means employing the most popular words and phrases that a user then applies to a certain tool so that a higher place on web browsers can be achieved.

Users search for information with their web browsers in search engines using words or phrases that connect with tags (key words or phrases) imbedded in web pages. So, the owners of web pages, which can contain blogs or other text, photos, videos, music, etc., need to know the most popular words or phrases. If they put these as tags, there is a better chance that somebody will click on their web page, photo or video.

Google developed the Google Adwords application, which is a premium service; that means that you have to pay for it. Google offers you an advertisement called a “sponsored link” on Google. When people write a word into their web browsers that you have tagged, your advertisement appears. If a searcher clicks on your advertisement, you have to pay a certain amount per click. You can discover in Google Adwords application statistics how many times web searchers have written any tag into the search engine and how many searchers have clicked on your advertisement. You can insert what you learn are the most popular tags in other applications you use. That will help all your content on the web become more and more popular.

Picture taken by glaak.

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