Small and medium-size enterprises (SME) that organize events can combine their business models with the Google business model. An event is written in the Google calendar application and it can be shared by choosing to make it public. If the exact address of the event is entered, it can be displayed on another application: GoogleMaps. With public accessibility anyone can see the shared events happening at the same location. These can be concerts, lectures, parties, trips and excursions, gymnastics, and so on.

Using web tools (such as Google, Yahoo and others) to upload events, users can promote Google, themselves and the local community where those events take place. After the event is over, they can also upload photos to Picasa (Google), Slideshare, and video (YouTube).  This is how images of the events can be shared with others.

All the input should be tagged by the user. That means employing the most popular words and phrases that a user then applies to a certain tool so that a higher place on web browsers can be achieved.

Users search for information with their web browsers in search engines using words or phrases that connect with tags (key words or phrases) imbedded in web pages. So, the owners of web pages, which can contain blogs or other text, photos, videos, music, etc., need to know the most popular words or phrases. If they put these as tags, there is a better chance that somebody will click on their web page, photo or video.

Google developed the Google Adwords application, which is a premium service; that means that you have to pay for it. Google offers you an advertisement called a “sponsored link” on Google. When people write a word into their web browsers that you have tagged, your advertisement appears. If a searcher clicks on your advertisement, you have to pay a certain amount per click. You can discover in Google Adwords application statistics how many times web searchers have written any tag into the search engine and how many searchers have clicked on your advertisement. You can insert what you learn are the most popular tags in other applications you use. That will help all your content on the web become more and more popular.

Picture taken by glaak.

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