Archive for July, 2011

KLEINMACHNOW - DECEMBER 17:  A sign for Intern...

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eBay is one of the most important players in the field of internet commerce. It strives to maintain a leading position in the global market and does so by having the vision to grow through using business model combining. eBay acquires innovative companies and integrates those business models with the eBay model.  Managers paint the eBay business model canvas with elements from other business models such as Milo, Redlaser, Gsi Commerce, PayPal, and FigCard.

eBay has two kind of target customers: small businesses and individual customers.

It has value propositions for small businesses such as retail stores. First, eBay offers
Gsi service, which helps companies put their inventory online, thereby opening up to potential customers the entire range of their products. In addition, Milo service lets users check the online inventory of thousands of stores while the Redlaser barcode reader permits Smartphone users to scan any item and then comparison shop among many suppliers. Finally, Where service provides local daily deals and creates buying incentives throughout the system by offering coupons and discounts. Milo, Redlaser and Where are great distribution channels to potential customers, especially small businesses, while FigCard and Paypal are great paying service systems.

eBay gives buyers these great services, all of which make shopping so much more convenient, economical and easy. Consumers can have great shopping search experiences with Milo and Redlaser while Where service enables local daily deals. Once a buying decision has been made, PayPal enables dependable, universal payment by phone whereas FigCard allows secure purchases by phone in a shop.

eBay connects businesses and consumers. Small shops and stores gain a great online service for buyers focused on products and location, thereby acquiring important distribution channels to reach many more customers.

With all these advantages, it’s safe to predict that thousands of small shops will combine their business models with the eBay model combo and start to be eBay partners.

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