Archive for February, 2010


I had series of workshops in the less developed local community of Makole, situated in the scenic area of Haloze. The municipatry is surrounded by many hills, where limestone caves and impressive canyons can be found.  In addition, there are  forests, vineyards and meadows dotting the landscape, and Štatenberg castle is a famous local attraction.

A large section of Haloze is part of the EU project Natura 2000, which extends environmental protection to the flora and fauna found there. Naturally, tourism has a high economic priority, and the local community wants to increase the number of tourists so as to raise revenue. Therefore, I had a fundamental question for the participants in the workshop:” What is your value proposition for me as a potential tourist to Makole?”.

By proposing in my introduction to the workshop that the local residents could help formulate solutions with regard to tourist value propositions for their community, I unwittingly provoked some opposing views. Two ethnologists present at the workshop protested that such solutions could be devised only by academics in higher-level institutions in Ljubljana and that workshops whose purpose was to elicit suggestions from the local community were unnecessary and would prove unavailing.

However, when we proceeded with the workshop, it quickly became apparent that the local people had some great ideas, such as vineyard cottage accommodations, an open train for tourists, a grape harvesting event  and others.

This workshop confirmed the importance of some kind of crowdsourcing to create fresh ideas and propose new potential projects. Local residents who know the real problems and resources of the community are the best source to provide relevant, practical suggestions. We used brain-storming methods and the creative talent of the local inhabitants to find the right answers and to offer constructive input.

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When I was in grammar school, I hid behind a schoolmate who sat in the first desk in the front row of the class. The reign of the average held sway throughout our country in the 70s, 80s, and 90s of last century and mediocracy was triumphant. People didn’t want to be transparent since whoever was transparent or different could have troubles with other people’s envy. Innovators were seen to be like Don Quijote – someone fighting with windmills.

However, today we have to be different and innovative. If we want to be recognized globally, we have a lot of tools to help us achieve that. I think that transparency is one of the best, most important ways to be seen as being different. Each individual (worker) can achieve higher responsibility through transparency. Each person can reveal his values through transparency and reflect his/her culture. The more creative we are, the better personal presentations we have, the more easily we can be recognized globally – as individuals, groups or companies.

I have joined some social media sites, such as Facebook, Linkedin, Twitter, Flickr, YouTube, etc. I wanted to reconnect with my schoolmates (of the 70s and 80s) on those sites, but found just a few of them (about 3 %). Online, I found The Theory of Alan Smith, which gave me a new direction to follow. I started to publish many more posts, photos, and films on the internet with my name in tags, and I felt a lot of responsibility for the form and value of my submissions. Although I have only a very small budget for promoting, I have already had appreciable results. I get at least one response from a new customer per week.

I consulted with a manufacturing company last week, and I found workflows which have no clearly formulated responsibilities for working activities. I also found one activity that has two workers responsible for that job, a situation that is almost certain to result in conflicts. Moreover, I couldn’t find any transparent data about any of the workers on the internet. Such unformulated and unregulated arrangements certainly leave considerable room for improvement.

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