Posts Tagged ‘Social network’

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Yes, we can! We can change the world.

We can change it by designing new solutions for existing problems. We have started by creating a place where we can share ideas and collaborate on innovative tech/biz plans. This is what happens in Tehno potica.

We have been transforming Tehno potica since February, and we have come up with five ideas. In addition, we have strategies to develop those ideas into cutting-edge projects. Bogdan Mlakar will present the first idea, dealing with recycling wastes, next Monday, and afterwards, we will conduct a brainstorming session to expand on his concepts.

Can you join in and help change the world?

Yes, you can!

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Techno CakeI started to build a Technocake community two years ago; still, I lost a lot of my enthusiasm half a year ago when Group Technocake had no more than 60 members on Facebook. So, I thought that I would quit the group.

However, I remain a fan of Steve Blanc’s movement, and his call to change entrepreneurial culture in every town in the world has inspired me to try to change things where I live. “Business Model Generation discussions in every pub” said Jure Čuhalov, and that I something I strongly endorse.  Consequently, I took the initiative when I met the Mayor of Slovenska Bistrica at the end of 2012. I explained my ideas, and the Technocake business model. I was encouraged by his support and decided to develop our Technocake community into an entrepreneurial ecosystem.

We will share a working space with the student club of Slovenska Bistrica, where there will be free access to a Wi-Fi internet connection, a place for meetings, pitches, presentations, and seed-camps. If anybody wants to help us and/or join the club, he or she will be most welcome. We believe that we can change our future with collaboration and cooperation in this new co-working space. We want to create a place where we can develop value propositions, build business models prototypes for unique ideas, help each other to find investors, and, through mutual input and support, be successful.

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I joined the EmpireAvenue site three weeks ago because, after reading an interesting article (Serious Play: The Business of Social Currency about the EmpireAvenuein Harvard Business Review,) I became curious as to how this challenging, innovative service works. What I read in the article and saw at the site caused me to start thinking about the EmpireAvenue business model and the possible advantages of combining that model into a company’s business model.
The EmpireAvenue offer platform gives members the opportunity to trade shares with other participants. Shares are used as social currency and each participant (individual, company, or institution) is a partner who gives information to EmpireAvenue information about his/her/its activities on various social media. The frequency of activities on a participant’s social media are measured and calculated and then expressed as the value of one’s shares. Thus, the basis for one’s social currency depends to a great degree on the quantity of a participant’s activities. That is the “real “ virtual value because measuring quality of content is virtually impossible. Therefore, one’s “value” is largely determined by a participant’s followers, friends, and partners on his/her/its social networks.

EmpireAvenue enables members  to see how active and how influential a participant is in the virtual world of social media, and it was an interesting experiment to see how much impact I supposedly have. In addition, companies may want to combine the EmpireAvenue or similar business models into their own business models because by doing so they can get information about influential individuals and other companies or institutions. That information gives them an opportunity to collaborate with important participants. Thus, EmpireAvenue can be great tool for businesses and for high-value players who could sway a company’s significant customers.

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Techno cake presently has forty-nine members, and that number could, and most likely will,  increase with each talk. Techno cake can exist in the long run only if we have a sustainable business model that extends beyond just  profit.  This is the  reason that I created the prototype of the Techno cake business model and now, to further develop that prototype,  I need  to brainstorm with the current members of the movement.

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Business Model Canvas, Osterwalder, Pigneur & al. 2010, CC BY-SA 3.0.

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If we want to eat a cake instead of a piece of bread, we have to know how to get the cake. If we want to gain knowledge for the creation of added value, we have to bring together a number of investors, innovators, geeks, creators, and engineers. A gathering of such visionary people can accelerate cooperation, bring about the correlation of new ideas, and propose promising innovations and productions.

 

A case of just such a potentially productive group was initiated in my town and has the name “Techno potica.” The main goal of this assembly is to change the status quo through collaboration, co-creations, and business model combining between members of the association and the companies of attendees. Techno potica started with one event about a week and a half ago and will meet again every two weeks. I’m looking forward to seeing  how big a piece of cake we have after one year.

 

 

 

 

 

 

 

 

 

 

 

Photo CC by Benjamin Lesjak

 

 

 

 

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Robert Scoble is one of the most famous bloggers in the world. He attracts thousands of followers, friends, subscribers, and fans with his blog contents, videos, and photos on various social media sites.  He combines his business model with the Facebook, Twitter, YouTube, FriendFeed, Building43, Linkedin, Flickr, etc. business models.
Since he was engaged by Rackspace, he has opened social media doors for that enterprise to thousands of his contacts. The company invested  in his knowledge about social media marketing and the Rackspace business model has combined with Robert’s model. That kind of collaboration brings direct and/or indirect benefits to all involved.

Business Model Canvas, Osterwalder, Pigneur & al. 2010, CC BY-SA 3.0.

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The mountain guide Milan Romih (alpguide.com group) suggested the idea of skiing from Aiguilles du Midi for the Adrenalin Kick project of RadioSi. This project employed a business model combining mountain guides’ models, RadioSi’s model and Bolle’s (sun glasses) model. All these business models have same clients. RadioSi’s  distribution channels and other outlets – Facebook, Twitter, Twitpic, Flickr, YouTube, www. alpguide.com, www.radiosi.eu – are a great way to reach  potential customers.

Mountain guides Franc Pepevnik Aco, Milan Romih and Danilo Tič offered to guide clients from Aiguilles du Midi to Chamonix, and RadioSi had an online program that featured the skiing tour, filming the whole descent. Members of the Adrenalin Kick team tested Bolle sun glasses. We used radio and web/social applications for client relation media.  Each participant of the business model combining did his/her job professionally. They had to supply their own minimal resources and used the best partners.

RadioSi organized a competition for Adrenalin Kick. Potential candidates entered by sending a picture with full ski equipment and the RadioSi logo. RadioSi created a quiz about mountaineering and skiing and then held a raffle to choose the five winners out of the final 16 contestants.  The mountain guides, the RadioSi team and the lucky Adrenalin Kick project winners had a great time on the Mont Blanc area slopes.

So, what type  of value added did each participant of Adrenalin Kick project receive?

The mountain guides and Bolle got super promotion and publicity. RadioSi got attractive stories and video material for a movie. The apartment company sold four units. The Monkey Pub (free Wi-Fi) enjoyed a lot of great paying guests every evening by ensuring perfect Internet connections.  The winners of the Adrenalin Kick contest had an unforgettable adventure on Mont Blanc.

The Adrenalin Kick project was a typical case of business model combining, bringing added value to all the interested parties.

Photo Franc Pepevnik Aco

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Planets1

When I was in grammar school, I hid behind a schoolmate who sat in the first desk in the front row of the class. The reign of the average held sway throughout our country in the 70s, 80s, and 90s of last century and mediocracy was triumphant. People didn’t want to be transparent since whoever was transparent or different could have troubles with other people’s envy. Innovators were seen to be like Don Quijote – someone fighting with windmills.

However, today we have to be different and innovative. If we want to be recognized globally, we have a lot of tools to help us achieve that. I think that transparency is one of the best, most important ways to be seen as being different. Each individual (worker) can achieve higher responsibility through transparency. Each person can reveal his values through transparency and reflect his/her culture. The more creative we are, the better personal presentations we have, the more easily we can be recognized globally – as individuals, groups or companies.

I have joined some social media sites, such as Facebook, Linkedin, Twitter, Flickr, YouTube, etc. I wanted to reconnect with my schoolmates (of the 70s and 80s) on those sites, but found just a few of them (about 3 %). Online, I found The Theory of Alan Smith, which gave me a new direction to follow. I started to publish many more posts, photos, and films on the internet with my name in tags, and I felt a lot of responsibility for the form and value of my submissions. Although I have only a very small budget for promoting, I have already had appreciable results. I get at least one response from a new customer per week.

I consulted with a manufacturing company last week, and I found workflows which have no clearly formulated responsibilities for working activities. I also found one activity that has two workers responsible for that job, a situation that is almost certain to result in conflicts. Moreover, I couldn’t find any transparent data about any of the workers on the internet. Such unformulated and unregulated arrangements certainly leave considerable room for improvement.

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