Posts Tagged ‘Alpine skiing’

The Maribor Golden Fox Skiing World Cup competition was attended by more than 20 thousand fans last Sunday. The reason that it attracted more spectators than any Slovenian football match in the last year was Tina Maze, who holds the lead  in the overall World Cup Ski Competition for women 2012/13. Tina has ascended the winners’ podium more than 20 times in all disciplines of Alpine skiing 2012/13.

Slovenian alpine skier Tina Maze at the bib dr...

Slovenian alpine skier Tina Maze at the bib draw for the Giant Slalom in Semmering (Austria) on 28 December 2010. (Photo credit: Wikipedia)

Tina Maze is a business model built on a small team, consisting of Andrea Massi (head coach), Livio Magoni (coach), a masseuse, and a servicer. The team has turned down technical assistance from the Ski Association of Slovenia, but they are still allowed to operate under the auspices of the Slovenian team. Her excellent coaches are able to focus Tina’s attention only on the next challenging turn of each slope They have ensured that she is in top form, both physically and mentally ready.
Excellent results also encourage sponsors who want the many  thousands of spectators at competitions to see that Tina wears their brands or uses their products. Tina has also made her debut as a singer, and her enthusiasm and performance are the equal of many professional entertainers.

So why is Tina Maze successful? This Slovenian skier always believes she can conquer the next turn and that she can ski the  fastest, the same belief held by her coaches, masseuse, servicer, and over 10 thousands fans. As long as she is confident that  she can achieve perfection, there is no fear that her  business model will not be successful. Tina Maze delighted 22 thousand fans with her victory in the slalom at the Maribor Golden Fox Skiing World Cup last Sunday.



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In Slovenska Bistrica where I live, a lot of successful athletes are active. Among them are the following Olympians: Shot-put: Miran Vodovnik; Judo: Topolčnik Stanko, Janez Vidmajer, Franc Očko, and Filip Leščak; Paralympics shooter Franc Pinter. In addition, there are many other world-famous athletes such as Mojca Mijovic, triathlon; Alpine skier Rene Melkuz; Eurocup basketball player Sani Becirovic; and mountain climbers Mira Zoric, Milan Romih, Marjan Freser, Francek Knez, and Dani Tic, etc. Each of those presents an interesting life story, one filled with incredible challenges, amazing determination and endurance, and raw courage. All of these athletes were trained in the clubs here that have an illustrious tradition, and that is where their stories all began. Some of these, however, have become part of the lore of our small town, and so, these modest athletes, who while they are talked about, never boast of their achievements, are part of the past and present of our city. Their actions and those stories are one the important aspects that make us different from other cities. Heralding the accomplishments of these renowned athletes could help greatly in making, Slovenska Bistrica much more well-known world-wide. At present, unfortunately, these stories are mainly confined only to Slovenia. How then, can we broadcast these interesting stories combined with tourism information via social media, in order to present the many attractions that we offer to the whole world? I will talk about the topic on my lecture next week.

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