What makes Quechua different from the competition?

Posted: May 1, 2011 in Business model combining, Business model combo
Tags: , ,
Quechua is a French brand, founded in 1997 at the foot of the Mont Blanc. The Quechua brand is oriented towards the hiking, mountaineering, climbing, raid-trail and Nordic walking markets. It held 5th place among outdoor equipment manufacturers worldwide (by turnover) in 2007 and it has not stopped climbing the ladder of the world manufacturers.
The Quechua business model is built on a unique value proposition which includes the most suitable prices for customers, attractive innovations, and eco-friendly products. Its specialized staff has created a variety of value propositions with some technical design partners. Two such partners are The Institute for Training and Research on Mountain Medicine (IFREMMONT) and proMONT-BLANC, an international nongovernmental organization. Quechua combines with Institute for Training and Research on Mountain Medicine for many aspects of scientific research while it combines with proMONT-BLANC in a partnership on environmental issues. Quechua also combines business models by using prominent athletes as technical partners/advisors..
The Quechua value proposition is oriented towards the best bargain hunters, mainly middle class customers who represent the biggest segment of the population interested in outdoor activities. Its customers want the highest quality at the most reasonable price.
Quechua differs from the competition by virtue of its technical & design innovations and its inexpensive, eco-friendly products, thereby making the pleasure of hiking available to all!
Business Model Canvas, Osterwalder, Pigneur & al. 2010, CC BY-SA 3.0.
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