Robert Scoble is one of the most famous bloggers in the world. He attracts thousands of followers, friends, subscribers, and fans with his blog contents, videos, and photos on various social media sites.  He combines his business model with the Facebook, Twitter, YouTube, FriendFeed, Building43, Linkedin, Flickr, etc. business models.
Since he was engaged by Rackspace, he has opened social media doors for that enterprise to thousands of his contacts. The company invested  in his knowledge about social media marketing and the Rackspace business model has combined with Robert’s model. That kind of collaboration brings direct and/or indirect benefits to all involved.

Business Model Canvas, Osterwalder, Pigneur & al. 2010, CC BY-SA 3.0.

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