I find the news into FastCompany about the service into Ford Sync Vehicles which enabledusers to send destinations from Google Maps to their vehicles using a “send” menu on the Maps site. Google calculate optimal route with the traffic on the streets for free. Ford has been first car company that enable this service for free.

When I analysed business models of Ford and Google I recognised interesting value network which is result of combining of Ford and Google business models. I think that Ford decided for new solution because Ford want to create value proposition of unique and better recognized Vehicle. Ford collaboration with Google opens the doors to many potential customers which used Google services all over the world. Ford could have high benefits from Google distribution channels which guide Ford value proposition to the target customers. Ford can also use various Google tools for customer relations.

We can expect many business models combining which will give us user’s friendly services and products in automotive industry. What do you think?


Business Model Canvas, Osterwalder, Pigneur & al. 2010, CC BY-SA 3.0.

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